ADI BENJO is a womenswear label Inspired by the aesthetic of contemporary minimalism, with a focus on functionality, fabric, fit and colour.
Adi Benjo's designs are for the modern woman with the aim to elevate her wardrobe essentials with clean sportive basics and high end pieces, which provide comfort and a relaxed elegance.
Geometric shapes and clean lines define a linear and mlnimalistic style. The cuts in the collection examine the space between the body and the garment; combined with sportive elements, striving to maintain a sense of ease and functionality required for lifestyle today.
What are your life essentials--What do you carry with you at all time?
My sketchbook, My mac and my smartphone.
Who was your most previous text/call to and what about?
DHL agent saying the package has arrived to Berlin.
Last meal you would eat?
chocolate, in any shape.
Most influential person in your life?
My boyfriend\partner\best friend who inspires me every day.
Tried and true methods against creative block?
meditation or a visit to a good exhibition.
What are some inspiration things, designs, artists, music, sites that you find yourself re-vistiting often?
one of my biggest sources of inspiration is paper; boxes, packaging design, origami techniques and pattern making process.
If you could have 3 people over for dinner, dead or alive, who would you invite?
Pierre Cardin, Yohji Yamamoto and Jacqueline Kennedy Onassis, that should be an interesting dinner.
Favorite cities? Why?
Tel Aviv, because it’s where I create.
Brisbane, in Australia, because it’s heaven on earth.
New York, because it’s new York.
Refreshing white wine
likes : Materials, plants, coffee, Apple, extreme sports.
dislike : Traffic, bad sound, uncomfortable shoes, Elevators.