Interview // SHOHEI

SHOHEI is an active luxury ready-to-wear fashion label created between the Austrian founder & creative director Lisa Pek and the Japanese co-founder & CFO Shohei Yamamoto. 
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 Its adventure began in September 2016 during Paris Fashion Week. The brand’s name has its origin in Japan. A country which celebrates both ancient believes and technological innovation. SHOHEI means "world of peace".
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The concept of SHOHEI is based on this duality in the way design is created and materials are sourced. 
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Made in Japan / Made in Europe
 

1. What are your life essentials--What do you carry with you at all time?

A functional hand-bag, comfortable shoes & hand-cream.


2. Who was your most previous text/call to and what about?

It was a call to my family talking about the beautiful gifts I received from an old lady nearby my flat who is moving house and has therefore gifted to me with traditional crafted Japanese fabrics & a beautiful framed kimono-print pattern.

3. Last meal you would eat?

Pizza J

4. Most influential person in your life?

My family.

5. Tried any true methods against creative block?

I strongly believe every company has to achieve its own unique strategy/method no matter if this was against the flow or with the flow.

6. What are some inspirational things, designs, artists, music, sites that you find yourself re-visiting often?

To me inspiration comes from a bunch of things that connect to a strong feeling that comes up and leads to an idea/concept. This can be merged from observing people on the street, exploring nature, reading the news or having a chat with local or citizen people and to get to know on how they view the world.

 

7. If you could have 3 people over for dinner, dead or alive, who would you invite?

Claude Levi Strauss, Stephen Hawking, Patti Smith. 

7. Favorite cities? Why?

I love London and Tokyo, but I guess I do not have a favorite city as such. I like to browse around and get lost in different places. This can be a small village or side- streets of a big city.

9. Favorite drinks?

Macha latte sometimes.

 10. Likes/dislikes? (just a short list, one word answers)

Likes: animals, nature, laughing & hanging out with friends
Dislikes: running late, skype-calls & financial planning



SHOP SHOHEI HERE