Photo by @izsak - ido izsak @idocvm
A streetwear brand designed by Anat Meshulam and Dor Chen, Shenkar graduates who’ve returned from working in high-end fashion companies abroad to take their own way. This new brand was the highlights of Tel Aviv Fashion Week with an original show where they showed how they describe their production:
"HOLYLAND will be our shining star leading the way…
In a society obsessed with speed and change HOLYLAND will be your peace.
Our garments are the bridge between day and night, between dreams and wakefulness, between prayer and love."
The brand’s identity fuses street style and sportswear while using Cyrillic words and puns.
The brands style combines sporty with elegance. Basic, clean straight lines and quality on the fabrics for both women and men. They offer "high street style", comfortable and soft with a glamorous twist suitable for a night out in a limited edition. Brand opposed to mass produced, allowing the use of only the best materials for each and every item created.
The current collection (FW18)’s concept was inspired by the Catholic Church,
using words like: “свобода” (meaning “freedom”), “боже мой” (meaning “oh my god”).
Photo by Avi Valdman
“The silhouettes take the form of sculptured shapes and resonates a futuristic vibe.”
Photo by Mark Segal, www.segalstudio.com // Backstage by Liya Geldman
Sample is a unique brand established in 2008 by the sisters Einav Zini, Sample presented her collection which combines world trends with personal interpretation while keeping the principles of quality and practicality.
The brand wishes to allow women in all ages to dress in fashionable and sexy way in both casual and evening wear.
They use materials such as silk, special leathers, embroidery, hand made lace and more.
Many thanks to the organization and specially to Dorothee for giving us the opportunity to attend!!!
Check out previous FASHION WEEK line-ups: